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Benefits Of Quantitative Research

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❶Quantitative research has many benefits as discussed further below. There are certain areas where quantitative research cannot be utilized such as psychology, social sciences and human nature as they require more than the simple no or yes responses.

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An important reason why most researchers opt for quantitative research is that it totally eliminates bias. It encourages researchers to keep a short distance from the participating subjects. It is recommended that researchers employ subjects unfamiliar to them for further eliminating bias.

Quantitative research usually filters out all external factors and if well designed, it provides unbiased and real results. Quantitative research is a great method to finalize results and disprove or prove a hypothesis. It is useful for testing results gotten from doing various qualitative experiments, thereby leading to the final answer.

Each step is standardized to reduce bias when collecting and analyzing data. A big advantage of this approach is that the results are valid, reliable and generalizable to a larger population. Quantitative research is advantageous for studies that involve numbers, such as measuring achievement gaps between different groups of students or assessing the effectiveness of a new blood pressure medication.

While quantitative research methods work well in the laboratory under tightly controlled conditions, measuring phenomena like human behavior in natural settings is trickier. Survey instruments are vulnerable to errors such as mistakes in measurement and flawed sampling techniques.

Another disadvantage is that quantitative research involves numbers, but some topics are too difficult to quantify in numbers. For example, constructing an effective survey with closed-ended questions about how people fall in love would be difficult. Qualitative research is often used to conduct social and behavioral studies because human interactions are more complex than molecular reactions in a beaker.

Subjectivity, nonrandom sampling and small sample size distinguishes qualitative research from quantitative research. A big advantage of qualitative research is the ability to deeply probe and obtain rich descriptive data about social phenomena through structured interviews, cultural immersion, case studies and observation, for instance.

Examples include ethnography, narratives and grounded theory. Qualitative studies often take more time to complete due to the pain staking nature of gathering and analyzing field notes, transcribing interviews, identifying themes and studying photographs, for instance. Studies are not easily replicable or generalizable to the general population.

Lacking rigorous scientific controls and numerical data, qualitative findings may be dismissed by some researchers as anecdotal information. This allows you to investigate the same situation to know the investigation with the same quantitative method. You can also compare its results. In quantitative research, you are giving a chance to use statistics. The forms of statistical data analysis permit you to understand a huge amount of essential characteristics of the data.

The data in quantitative research can be analyzed in a fast and easy way. With the use of statistically valid random models, a survey can immediately be generalized to the whole residents.

With reliable details provided in the quantitative research, a trusted group of statistics can offer assurance when creating future plans. In using this type of research, you need to find great numbers of correspondents. The larger the sample of people, the more statistically accurate the outputs will be. Therefore, you need to spend more time in finding these multiple correspondents.

When using this type of research, you have to ensure that you are financially prepared.


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Learn about the advantages and disadvantages of quantitative research and how and when to use it versus qualitative methods in market research. Learn about the advantages and disadvantages of quantitative research and how and when to use it versus qualitative methods in market research.

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Selecting the best research method allows you to successfully answer a research question or test a hypothesis. Missteps at the onset of the research process may derail an otherwise promising study. Knowing the advantages and disadvantages of quantitative and qualitative methods will help you make a.

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Quick Answer. Quantitative methods are advantageous because they allow researchers to conduct a broad survey, which involves many subjects and generalization of findings. They also yield accurate results. On the other hand, quantitative methods are rigid and provide less detail on the motivation, attitudes and behavior of study subjects. Advantages And Disadvantages Of Quantitative Research Psychology Essay. Print Reference this. Published: 23rd March, Advantages and disadvantages of Quantitative research Advantages of Quantitative Research.

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Quantitative Research Examples, Definition, Types and Advantages. Quantitative research involves methods used to gather information using sampling methods such as online surveys from existing and potential customers, which can be analyzed using quantitative statistical methods. Results produced using one of the quantitative research . Quantitative research is a great method to finalize results and disprove or prove a hypothesis. It is useful for testing results gotten from doing various qualitative experiments, thereby leading to the final answer.