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Advantages & Disadvantages of Qualitative & Quantitative Research

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❶Researchers might take surveys of citizens, for example, to determine the presence of certain behaviors and attitudes in relation to the broader public. While quantitative research methods work well in the laboratory under tightly controlled conditions, measuring phenomena like human behavior in natural settings is trickier.

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The larger the sample of people, the more statistically accurate the outputs will be. Therefore, you need to spend more time in finding these multiple correspondents. When using this type of research, you have to ensure that you are financially prepared. Since you need a huge number of correspondents, you have to spend more cash for printing the questionnaire, transportation fees and a lot more.

This is more costly compared to qualitative research. Using quantitative research also provides multiple benefits and few drawbacks. If you want to get the full benefits of this research, you need to know how it works. Before conducting a data, it is best to know your possible correspondents.

You are also required to know how to interpret data and other related factors. This quantitative research is best if you are planning to conduct a study about hypothesis and huge statistical examination. In case you are planning to have a small group of correspondent, it is best to use other methods.

The researcher of a study using qualitative research is heavily involved in the process, which gives the researcher a subjective view of the study and its participants. The researcher interprets the research according to his or her own biased view, which skews the data gathered.

Another disadvantage is that this research method is very time consuming and can last for months or even years.

Quantitative research allows the researcher to measure and analyse data. The relationship between an independent and dependent variable is studied in detail. This is advantageous because the researcher is more objective about the findings of the research. Quantitative research can be used to test hypotheses in experiments because of its ability to measure data using statistics. The main disadvantage of quantitative research is the context of the study or experiment is ignored. Quantitative research does not study things in a natural setting or discuss the meaning things have for different people as qualitative research does.

Lacking rigorous scientific controls and numerical data, qualitative findings may be dismissed by some researchers as anecdotal information. A mixed method approach capitalizes on the advantages of the quantitative and qualitative methods while offsetting the drawbacks of each. For instance, a principal interested in building rapport with parents of school children might undertake a mixed method study.

First, the principal would send out a school climate survey to parents asking them to rate their satisfaction with the school and quality of instruction.

Focus groups could then be organized to gather qualitative information from parents to better understand their concerns. Mary Dowd is a dean of students who holds a doctorate in educational leadership from Minnesota State Mankato. She enjoys teaching, writing and advising students on how to succeed in college. Her writing experience includes published research, training materials and hundreds of practical online articles.

The database based on Word Net is a lexical database for the English Language. Qualitative Approaches Temple University: Advantages and Disadvantages University of Minnesota: Qualitative or Quantitative Data? About the Author Mary Dowd is a dean of students who holds a doctorate in educational leadership from Minnesota State Mankato. What is a Dissertation?


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Learn about the advantages and disadvantages of quantitative research and how and when to use it versus qualitative methods in market research.

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Advantages & Disadvantages of Qualitative & Quantitative Research Selecting the best research method allows you to successfully answer a research question or test a hypothesis. Missteps at the onset of the research process may .

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The Cons of Quantitative Research. Here are the main disadvantages of quantitative research: • Needs a Huge Sample of Population: In using this type of research, you need to find great numbers of correspondents. The larger the sample of people, the more statistically accurate the outputs will be. Among the benefits of quantitative research is that it lets scientists conduct broad research with many subjects, which produces more accurate results. Drawbacks include relatively rigid methods and lack of behavioral analysis on subjects. Quantitative research is a useful tool for measuring and.

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Advantages and Disadvantages of Quantitative research Quantitative data is statistics driven and can provide a lot of information. One of the advantages of this type of research is that it is easier to compile the data onto a chart or graph because of the numbers that are made available (Word press, ). Analyse This!!! Learning to analyse quantitative data. 3/19 Advantages and disadvantages of quantitative data analysis Advantages of quantitative data analysis: allow for a broader study, involving a greater number of subjects, and enhancing the generalisation of the results the research is often carried out in an unnatural, .