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Customer Lifecycle Management

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The six stages of the customer lifecycle are:

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The customer life cycle is often depicted by an ellipse, representing the fact that customer retention truly is a cycle and the goal of effective CRM is to get the customer to move through the cycle again and again.

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If your company implements the perfect customer life cycle management you can improve your customer service and enhance your customer’s experience. Ultimately there will be an increase in your product/services usage and improved profit margins.

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Effective customer lifecycle management (CLM) can enable powerful customer interaction strategies that power significant business growth and profitability. What we do. McKinsey helps clients maximize revenue and margin at every step along the consumer decision journey, from acquisition to upsell/cross-sell to loyalty and retention to debt management. The customer life cycle maps the different stages a customer goes through. The Customer Lifetime Value (CLV) is a prediction of the total value generated by a customer in the future across the entire customer life cycle. Overview and how to measure CLV with a focus the CRM, ROMI and customer equity perspective.

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There are six steps in that relationship; that is, the customer lifecycle: discovery, evaluation, purchase, use/experience, bond, and advocacy. Almost any company with a reasonably incentivized sales team can get through the . The 6 stages of the customer lifecycle represent the journey from first learning about a brand to telling others about it.